20+

years in SaaS and healthtech

10

organizations built from scratch

$30M

in annual revenue

9.6/10

client satisfaction across hundreds of engagements

300+

people led globally

Latest Thinking

SaaS | Idea to Impact

  • Principles & Practices of Agile

    This Part 3 of a 4-Part series on Agile. The Agile Manifesto resulted in a set of twelve principles which provide further guidance…

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  • A brief overview of Agile

    This Part 2 of a 4-Part series on Agile. The purpose of this post is provide a bit of background on what Agile…

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  • Recognizing Agile

    This Part 1 of a 4-Part series on Agile. Here is my list of the Top ways to know you’re working in an…

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Health Equity & Social Justice

  • Beyond Features and Launch Plans: The Human Side of Product Adoption

    When adoption fails, it’s rarely about the technology — it’s almost always about people. Adoption is a Key Driver of…

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  • 272 Exits = $1B

    The latest industry buzz One of the mostly talked about insights coming out of JPM last week was the report…

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  • The Women’s Health Ecosystem

    I’m working on a series of blog posts about women’s health and I’d love your input. My aspiration is to…

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© 2026 Natalie Hanson