20+

years in SaaS and healthtech

10

organizations built from scratch

$30M

in annual revenue

9.6/10

client satisfaction across hundreds of engagements

300+

people led globally

Latest Thinking

SaaS | Idea to Impact

  • Interview with ‘This Anthro Life’

    Today we talked with Natalie about how software is a product of culture, the state of enterprise UX today, and…

    Read more →

  • ZAIDYN Field Insights

    Case Study Imagining & Building ZAIDYN Field Insights The foundational concept of this new product (Call Planning for sales reps)…

    Read more →

  • Interview with Adobe CC

    One of the bloggers for Adobe Creative Cloud reached out and asked me if I would do an interview with…

    Read more →

Health Equity & Social Justice

  • LLMs fail in 60% of women’s health scenarios

    And we don’t have the data on women’s bodies to expect better from AI. In the FutureFemHealth newsletter this week,…

    Read more →

  • World AIDS Day 2025

    On World AIDS Day, I grieve all the lives of young gay men that were lost while the Reagan administration…

    Read more →

  • Women’s Health Advocates in Chicago

    A recap of an engaging breakfast event organized by Women’s Health Advocates (WHA) in Chicago and sponsored by PACE Healthcare…

    Read more →

© 2026 Natalie Hanson