20+

years in SaaS and healthtech

10

organizations built from scratch

$30M

in annual revenue

9.6/10

client satisfaction across hundreds of engagements

300+

people led globally

Latest Thinking

SaaS | Idea to Impact

  • Interview with ‘This Anthro Life’

    Today we talked with Natalie about how software is a product of culture, the state of enterprise UX today, and…

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  • ZAIDYN Field Insights

    Case Study Imagining & Building ZAIDYN Field Insights The foundational concept of this new product (Call Planning for sales reps)…

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  • Interview with Adobe CC

    One of the bloggers for Adobe Creative Cloud reached out and asked me if I would do an interview with…

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Health Equity & Social Justice

  • Beyond Features and Launch Plans: The Human Side of Product Adoption

    When adoption fails, it’s rarely about the technology — it’s almost always about people. Adoption is a Key Driver of…

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  • 272 Exits = $1B

    The latest industry buzz One of the mostly talked about insights coming out of JPM last week was the report…

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  • The Women’s Health Ecosystem

    I’m working on a series of blog posts about women’s health and I’d love your input. My aspiration is to…

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© 2026 Natalie Hanson