20+

years in SaaS and healthtech

10

organizations built from scratch

$30M

in annual revenue

9.6/10

client satisfaction across hundreds of engagements

300+

people led globally

Latest Thinking

SaaS | Idea to Impact

  • Interview with ‘This Anthro Life’

    Today we talked with Natalie about how software is a product of culture, the state of enterprise UX today, and…

    Read more →

  • ZAIDYN Field Insights

    Case Study Imagining & Building ZAIDYN Field Insights The foundational concept of this new product (Call Planning for sales reps)…

    Read more →

  • Interview with Adobe CC

    One of the bloggers for Adobe Creative Cloud reached out and asked me if I would do an interview with…

    Read more →

Health Equity & Social Justice

  • When Women Have Heart Attacks, the ER is a Dangerous Place

    Gaslighting of women facing medical issues is a well-known problem. Well, women are increasingly aware, at least. But there are…

    Read more →

  • Cardiovascular disease is the #1 killer of women

    Like many areas in women’s health, cardiovascular disease hit me personally before it was of professional interest. My Wake-up Call…

    Read more →

  • Your Doctor Gives You 18 Minutes, and TikTok Gives You Misinformation

    On average, US patients get 18 minutes with their doctor, and that includes the time the doctor spends reading their…

    Read more →

© 2026 Natalie Hanson