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20+

years in SaaS and healthtech

10

organizations built from scratch

$30M

in annual revenue

9.6/10

client satisfaction across hundreds of engagements

300+

people led globally

Latest Thinking

SaaS | Idea to Impact

  • Dynamic Targeting

    A Case Study on Collaboration with UX and Data Science Introduction This post is related to two previous ones that…

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  • Personalized Analytics

    A Case Study on Collaboration with UX and Data Engineering Last year I wrote about building AI-enabled solutions, and I…

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  • Bury the Anthropology? Why Human-Centered Insight Is a Tech Superpower

    For technology leaders and founders, a perspective on people is something you want in the room every step of the…

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Health Equity & Social Justice

  • Avoiding ‘Manels’

    At ZS, our firm-wide Inclusion and Diversity initiative is picking up steam, and it’s generating a lot of interesting and…

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  • Be a Tether

    This week I had the opportunity to watch Hannah Gadsby’s show Nanette on Netflix. I can’t recommend it enough. Her…

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© 2026 Natalie Hanson