Home

20+

years in SaaS and healthtech

10

organizations built from scratch

$30M

in annual revenue

9.6/10

client satisfaction across hundreds of engagements

300+

people led globally

Latest Thinking

SaaS | Idea to Impact

  • Research as a Vehicle for Organizational Transformation

    A week or so ago I had the opportunity to speak with Lou Rosenfeld about my career and our second…

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  • Design Systems

    Case Study Implemented and Enriched a Corporate Design System ZS was at significant risk of losing our beachhead with key…

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  • Dynamic Targeting

    Case Study Reimagining Dynamic Targeting Before my arrival at ZS, the firm had already spent > $1M on a solution…

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Health Equity & Social Justice

  • Avoiding ‘Manels’

    At ZS, our firm-wide Inclusion and Diversity initiative is picking up steam, and it’s generating a lot of interesting and…

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  • Be a Tether

    This week I had the opportunity to watch Hannah Gadsby’s show Nanette on Netflix. I can’t recommend it enough. Her…

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© 2026 Natalie Hanson