Hello.
Scaling SaaS and healthtech companies face distinct challenges at every inflection point. I have spent 20+ years building the organizations and capabilities these companies need — always with the customer in mind — and I bring that experience to bear as a fractional executive and strategic advisor.
A seasoned operator trained as an anthropologist, I bring a human-centered lens to every engagement — understanding the market, the organization, and the people before we craft a path forward, together.
20+
20+years in SaaS and healthtech
10
organizations built from scratch
$30M
in annual revenue
9.6/10
client satisfaction across hundreds of engagements
300+
people led globally
“Natalie is direct, incredibly thorough, and remarkably talented, making her an invaluable resource and a pleasure to work with.”
— Britt Massei, Founder and CEO, Whole in One Health
Latest Thinking
SaaS | Idea to Impact
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Across the Wall: Ethnographers and Technologists at Work Together
Across the Wall: Ethnographers and Technologists at Work Together Panel Participants Natalie Hanson, SAP (Organizer & Chair) Jill Boncek and Jeff Pierce, Pitney Bowes Brigitte Jordan and Richard Tyo, Intel… Read more →
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The Challenges of Power in Practice: A Storytelling Session
The Challenges of Power in Practice: A Storytelling Session Panel Participants Natalie Hanson, SAP (Organizer & Chair) Inga Treitler, The TerraNova Group Melissa Fisher, The Insight Works, Inc. Martin Ortleib, Sapient… Read more →
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Electronic Communication: Implications for Human Interaction and Social Change
This paper was presented at a panel at the American Anthropological Association meetings, December 2, 1998 in Philadelphia entitled Seeing Culture: The Anthropology of Visual Communication at Temple University. Do not… Read more →
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