Hello.
Scaling SaaS and healthtech companies face distinct challenges at every inflection point. I have spent 20+ years building the organizations and capabilities these companies need — always with the customer in mind — and I bring that experience to bear as a fractional executive and strategic advisor.
A seasoned operator trained as an anthropologist, I bring a human-centered lens to every engagement — understanding the market, the organization, and the people before we craft a path forward, together.
20+
20+years in SaaS and healthtech
10
organizations built from scratch
$30M
in annual revenue
9.6/10
client satisfaction across hundreds of engagements
300+
people led globally
“Natalie is direct, incredibly thorough, and remarkably talented, making her an invaluable resource and a pleasure to work with.”
— Britt Massei, Founder and CEO, Whole in One Health
Latest Thinking
SaaS | Idea to Impact
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Market Discourse and the Evolution of Corporate Anthropology
Market Discourse and the Evolution of Corporate Anthropology Paper Abstract As anthropologists, we position the value of our perspective and services in the corporate context. Thus, we both perpetuate and… Read more →
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Consuming Work, Producing Self – Chapter Summaries
This dissertation will describe the how practices of employee control in the corporation reflect both the changing global context and specific, local forces at play in one U.S. high tech… Read more →
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Consuming Work, Producing Self: Market Discourse in Dispersed Knowledge Work
This page provides video clips and a short summary of my dissertation defense, which I delivered as part of the requirements for my Ph.D. in Cultural Anthropology in June 2004.… Read more →
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