Hello.
Scaling SaaS and healthtech companies face distinct challenges at every inflection point. I have spent 20+ years building the organizations and capabilities these companies need — always with the customer in mind — and I bring that experience to bear as a fractional executive and strategic advisor.
A seasoned operator trained as an anthropologist, I bring a human-centered lens to every engagement — understanding the market, the organization, and the people before we craft a path forward, together.
20+
years in SaaS and healthtech
10
organizations built from scratch
$30M
in annual revenue
9.6/10
client satisfaction across hundreds of engagements
300+
people led globally
“Natalie is direct, incredibly thorough, and remarkably talented, making her an invaluable resource and a pleasure to work with.”
— Britt Massei, Founder and CEO, Whole in One Health
Latest Thinking
SaaS | Idea to Impact
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Consuming Work, Producing Self – Chapter Summaries
This dissertation will describe the how practices of employee control in the corporation reflect both the changing global context and…
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Consuming Work, Producing Self: Market Discourse in Dispersed Knowledge Work
This page provides video clips and a short summary of my dissertation defense, which I delivered as part of the…
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Across the Wall: Ethnographers and Technologists at Work Together
Across the Wall: Ethnographers and Technologists at Work Together Panel Participants Natalie Hanson, SAP (Organizer & Chair) Jill Boncek and…
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