20+

years in SaaS and healthtech

10

organizations built from scratch

$30M

in annual revenue

9.6/10

client satisfaction across hundreds of engagements

300+

people led globally

Latest Thinking

SaaS | Idea to Impact

  • The Hiring Decision Founders Overlook

    Why a Product Leader Is More Critical Than a Tech Co-Founder Late last year I had the opportunity to provide…

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  • Downward Trend in CX

    If you’ve done any work in Customer Experience space, you’ve probably seen this article from Forrester about the state of…

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  • The drywall knife

    I had an interesting piece come across my social media feed this week, it was called If the door’s locked,…

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Health Equity & Social Justice

  • Beyond the 2%: Discerning the Growth in Women’s Health

    You Can See the Growth If You Squint At this point in the women’s health conversation, it gets repetitive (and…

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  • Women are a Good Investment

    I’m not just talking about the business of women’s health, though that market is projected to grow 17% YOY. Today…

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  • Joining the OutCare Health Board of Directors

    I’m honored to share that I’ve joined the Board of Directors at OutCare Health. OutCare Health is doing critical work to…

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© 2026 Natalie Hanson