20+

years in SaaS and healthtech

10

organizations built from scratch

$30M

in annual revenue

9.6/10

client satisfaction across hundreds of engagements

300+

people led globally

Latest Thinking

SaaS | Idea to Impact

  • The Hiring Decision Founders Overlook

    Why a Product Leader Is More Critical Than a Tech Co-Founder Late last year I had the opportunity to provide…

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  • Downward Trend in CX

    If you’ve done any work in Customer Experience space, you’ve probably seen this article from Forrester about the state of…

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  • The drywall knife

    I had an interesting piece come across my social media feed this week, it was called If the door’s locked,…

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Health Equity & Social Justice

  • Avoiding ‘Manels’

    At ZS, our firm-wide Inclusion and Diversity initiative is picking up steam, and it’s generating a lot of interesting and…

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  • Be a Tether

    This week I had the opportunity to watch Hannah Gadsby’s show Nanette on Netflix. I can’t recommend it enough. Her…

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© 2026 Natalie Hanson