20+

years in SaaS and healthtech

10

organizations built from scratch

$30M

in annual revenue

9.6/10

client satisfaction across hundreds of engagements

300+

people led globally

Latest Thinking

SaaS | Idea to Impact

  • The Hiring Decision Founders Overlook

    Why a Product Leader Is More Critical Than a Tech Co-Founder Late last year I had the opportunity to provide…

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  • Downward Trend in CX

    If you’ve done any work in Customer Experience space, you’ve probably seen this article from Forrester about the state of…

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  • The drywall knife

    I had an interesting piece come across my social media feed this week, it was called If the door’s locked,…

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Health Equity & Social Justice

  • Intersectionality

    Celebrating Pride Month with a focus on intersectionality. How do we acknowledge our shared history in fighting for civil rights,…

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  • Deadnaming

    This week I came across a new LGBTQ+ themed Starbucks commercial that aired in Europe. It moved me, and I…

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  • They / Them

    In this post, I celebrate @merriam-webster’s Word of the Year, and reflect on some important trends for the LGBTQ+ community…

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© 2026 Natalie Hanson