20+

years in SaaS and healthtech

10

organizations built from scratch

$30M

in annual revenue

9.6/10

client satisfaction across hundreds of engagements

300+

people led globally

Latest Thinking

SaaS | Idea to Impact

  • EPIC 2008

    Over the years, it’s been harder and harder to find academic or industry conferences that I really enjoy and learn…

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  • EUI Summit – Day 2

    We started the second day of the Summit with another delicious breakfast on the deck of the Sky Hotel.  Amazingly,…

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  • EUI Summit – Day 1 PM

    After another delicious lunch on the deck at the Sky Hotel (a view from our lunch spot is at left), Laura…

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Health Equity & Social Justice

  • All In for Women’s Health: My Next Chapter

    Our healthcare system often overlooks or undermines women’s unique experiences. We spend many more years in ill health than men,…

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  • Biotech Unveiled

    As part of my pre-work for the No Patient Left Behind program, I’ve obtained a new certification entitled Biotech Unveiled:…

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  • Chicago Women in Digital Health

    This Chicago event on women’s health was centered around two panels, one on transforming patient care with AI, and another…

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© 2026 Natalie Hanson