20+

years in SaaS and healthtech

10

organizations built from scratch

$30M

in annual revenue

9.6/10

client satisfaction across hundreds of engagements

300+

people led globally

Latest Thinking

SaaS | Idea to Impact

  • EPIC 2008

    Over the years, it’s been harder and harder to find academic or industry conferences that I really enjoy and learn…

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  • EUI Summit – Day 2

    We started the second day of the Summit with another delicious breakfast on the deck of the Sky Hotel.  Amazingly,…

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  • EUI Summit – Day 1 PM

    After another delicious lunch on the deck at the Sky Hotel (a view from our lunch spot is at left), Laura…

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Health Equity & Social Justice

  • What I’m Reading – Aug 2020

    This article is cross-posted from the ZS intranet (which we call ZSpace), where I write episodically about issues of interest…

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  • 5 Years of LGBTQ Marriage

    It’s hard to believe it’s been five years since the U.S. Supreme Court ruled that LGBTQ persons have the right…

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  • LGBTQ+ Civil Rights

    It’s been a rollercoaster few weeks in the world of LGBTQ politics, and I thought it might be useful to…

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© 2026 Natalie Hanson