20+

years in SaaS and healthtech

10

organizations built from scratch

$30M

in annual revenue

9.6/10

client satisfaction across hundreds of engagements

300+

people led globally

Latest Thinking

SaaS | Idea to Impact

  • EPIC 2008

    Over the years, it’s been harder and harder to find academic or industry conferences that I really enjoy and learn…

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  • EUI Summit – Day 2

    We started the second day of the Summit with another delicious breakfast on the deck of the Sky Hotel.  Amazingly,…

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  • EUI Summit – Day 1 PM

    After another delicious lunch on the deck at the Sky Hotel (a view from our lunch spot is at left), Laura…

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Health Equity & Social Justice

  • Birth should not be a high-risk job

    In my post earlier this week I addressed cost of dismissing women’s health conditions. But it’s not just about costs…

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  • The cost of dismissal

    This week my posts will address some of the ways that medical gaslighting and dismissal of women is both expensive…

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  • Unbillable Care: The Silent Reimbursement Barrier for Women

    In women’s health, the problem sometimes starts before the diagnosis – on the claim form. CPT codes are how physicians…

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© 2026 Natalie Hanson