20+

years in SaaS and healthtech

10

organizations built from scratch

$30M

in annual revenue

9.6/10

client satisfaction across hundreds of engagements

300+

people led globally

Latest Thinking

SaaS | Idea to Impact

  • Putting Lean in context

    [NOTE: This post was originally titled Deconstructing Lean. I renamed Putting Lean in context on 3/26/09, because the post got…

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  • SAP Town Hall

    SAP launched a new release of the Business Suite this week, and as a result there were a number of…

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  • Your time is coming!

    This morning when I woke up, I checked my Blackberry (as I often do) before beginning to pack my son’s…

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Health Equity & Social Justice

  • Why Women’s Health Startups Struggle to Reach the Consumers Who Need Their Products

    Many women’s health companies start with a direct-to-consumer (DTC) model because it lets them prove there’s real demand, build a…

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  • Springboard’s Women’s Health Accelerator

    I’ve had an incredibly intense but inspiring week, listening in on founder presentations for the incoming cohort of Springboard Enterprises…

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  • Better Diagnostics, Better Care – Critical Momentum in Women’s Health

    From an investment perspective, diagnostics is one of the most successful areas in women’s health right now. It makes sense…

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© 2026 Natalie Hanson