20+

years in SaaS and healthtech

10

organizations built from scratch

$30M

in annual revenue

9.6/10

client satisfaction across hundreds of engagements

300+

people led globally

Latest Thinking

SaaS | Idea to Impact

  • Putting Lean in context

    [NOTE: This post was originally titled Deconstructing Lean. I renamed Putting Lean in context on 3/26/09, because the post got…

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  • SAP Town Hall

    SAP launched a new release of the Business Suite this week, and as a result there were a number of…

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  • Your time is coming!

    This morning when I woke up, I checked my Blackberry (as I often do) before beginning to pack my son’s…

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Health Equity & Social Justice

  • Intersectionality

    Celebrating Pride Month with a focus on intersectionality. How do we acknowledge our shared history in fighting for civil rights,…

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  • Deadnaming

    This week I came across a new LGBTQ+ themed Starbucks commercial that aired in Europe. It moved me, and I…

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  • They / Them

    In this post, I celebrate @merriam-webster’s Word of the Year, and reflect on some important trends for the LGBTQ+ community…

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© 2026 Natalie Hanson