20+

years in SaaS and healthtech

10

organizations built from scratch

$30M

in annual revenue

9.6/10

client satisfaction across hundreds of engagements

300+

people led globally

Latest Thinking

SaaS | Idea to Impact

  • Putting Lean in context

    [NOTE: This post was originally titled Deconstructing Lean. I renamed Putting Lean in context on 3/26/09, because the post got…

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  • SAP Town Hall

    SAP launched a new release of the Business Suite this week, and as a result there were a number of…

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  • Your time is coming!

    This morning when I woke up, I checked my Blackberry (as I often do) before beginning to pack my son’s…

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Health Equity & Social Justice

  • Reflections on Club Q

    I had prepared a communication to share for Transgender Day of Remembrance this week, but I have to be honest…

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  • Pride Month 2022

    I personally have mixed feelings about Pride Month this year.  We do have a lot to celebrate, but there are…

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  • Transgender Day of Visibility 2022

    Here are some of my reflections and reading recommendations on Transgender Day of Visibility, and a bit about how we’re…

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© 2026 Natalie Hanson