Home

20+

years in SaaS and healthtech

10

organizations built from scratch

$30M

in annual revenue

9.6/10

client satisfaction across hundreds of engagements

300+

people led globally

Latest Thinking

SaaS | Idea to Impact

  • From Vanity Metrics to Business Outcomes

    Without understanding the business, it’s impossible to identify and drive meaningful change in its metrics. How do we hold ourselves…

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  • Are You Getting the First 5% Right?

    Here’s what’s misunderstood: the real cost of building a product is in engineering. The design and definition phases – the…

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  • Most Technical Projects Fail – But Not for the Reasons You Think

    Most technology projects fail—some estimates suggest that 68% never meet their objectives. Emerging research indicates that AI projects fare even…

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Health Equity & Social Justice

  • Avoiding ‘Manels’

    At ZS, our firm-wide Inclusion and Diversity initiative is picking up steam, and it’s generating a lot of interesting and…

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  • Be a Tether

    This week I had the opportunity to watch Hannah Gadsby’s show Nanette on Netflix. I can’t recommend it enough. Her…

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© 2026 Natalie Hanson