20+

years in SaaS and healthtech

10

organizations built from scratch

$30M

in annual revenue

9.6/10

client satisfaction across hundreds of engagements

300+

people led globally

Latest Thinking

SaaS | Idea to Impact

  • On Lego

    It’s hard to say who is more obsessed with Lego bricks – my kids, or their parents!  My partner and…

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  • Picked

    I can’t believe it’s been almost six months since I started my  job at ZS Associates outside of Chicago.  Where…

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  • Portfolio Management for the Board Area

    Case Study SAP was rolling out a new IT governance model — Business Information Officers (BIOs) embedded in each Board…

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Health Equity & Social Justice

  • Transgender Awareness Month

    While we’ve made some progress in protecting civil rights for the LGBTQ+ community, we have a long way to go…

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  • Another affirming commercial

    This article is cross-posted from the ZS intranet (which we call ZSpace), where I write episodically about issues of interest…

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  • Coming Out Day 2020

    This article is cross-posted from the ZS intranet (which we call ZSpace), where I write episodically about issues of interest…

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© 2026 Natalie Hanson