20+

years in SaaS and healthtech

10

organizations built from scratch

$30M

in annual revenue

9.6/10

client satisfaction across hundreds of engagements

300+

people led globally

Latest Thinking

SaaS | Idea to Impact

  • On Lego

    It’s hard to say who is more obsessed with Lego bricks – my kids, or their parents!  My partner and…

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  • Picked

    I can’t believe it’s been almost six months since I started my  job at ZS Associates outside of Chicago.  Where…

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  • Portfolio Management for the Board Area

    Case Study Led Portfolio Management With a team of Engagement Managers, established and managed the annual planning cycle for the…

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Health Equity & Social Justice

  • Intersectionality

    Celebrating Pride Month with a focus on intersectionality. How do we acknowledge our shared history in fighting for civil rights,…

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  • Deadnaming

    This week I came across a new LGBTQ+ themed Starbucks commercial that aired in Europe. It moved me, and I…

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  • They / Them

    In this post, I celebrate @merriam-webster’s Word of the Year, and reflect on some important trends for the LGBTQ+ community…

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© 2026 Natalie Hanson