20+

years in SaaS and healthtech

10

organizations built from scratch

$30M

in annual revenue

9.6/10

client satisfaction across hundreds of engagements

300+

people led globally

Latest Thinking

SaaS | Idea to Impact

  • On Lego

    It’s hard to say who is more obsessed with Lego bricks – my kids, or their parents!  My partner and…

    Read more →

  • Picked

    I can’t believe it’s been almost six months since I started my  job at ZS Associates outside of Chicago.  Where…

    Read more →

  • Portfolio Management for the Board Area

    Case Study Led Portfolio Management With a team of Engagement Managers, established and managed the annual planning cycle for the…

    Read more →

Health Equity & Social Justice

  • Birth should not be a high-risk job

    In my post earlier this week I addressed cost of dismissing women’s health conditions. But it’s not just about costs…

    Read more →

  • The cost of dismissal

    This week my posts will address some of the ways that medical gaslighting and dismissal of women is both expensive…

    Read more →

  • Unbillable Care: The Silent Reimbursement Barrier for Women

    In women’s health, the problem sometimes starts before the diagnosis – on the claim form. CPT codes are how physicians…

    Read more →

© 2026 Natalie Hanson