20+

years in SaaS and healthtech

10

organizations built from scratch

$30M

in annual revenue

9.6/10

client satisfaction across hundreds of engagements

300+

people led globally

Latest Thinking

SaaS | Idea to Impact

  • Principles & Practices of Agile

    This Part 3 of a 4-Part series on Agile. The Agile Manifesto resulted in a set of twelve principles which provide further guidance…

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  • A brief overview of Agile

    This Part 2 of a 4-Part series on Agile. The purpose of this post is provide a bit of background on what Agile…

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  • Recognizing Agile

    This Part 1 of a 4-Part series on Agile. Here is my list of the Top ways to know you’re working in an…

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Health Equity & Social Justice

  • Beyond the 2%: Discerning the Growth in Women’s Health

    You Can See the Growth If You Squint At this point in the women’s health conversation, it gets repetitive (and…

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  • Women are a Good Investment

    I’m not just talking about the business of women’s health, though that market is projected to grow 17% YOY. Today…

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  • Joining the OutCare Health Board of Directors

    I’m honored to share that I’ve joined the Board of Directors at OutCare Health. OutCare Health is doing critical work to…

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© 2026 Natalie Hanson