20+

years in SaaS and healthtech

10

organizations built from scratch

$30M

in annual revenue

9.6/10

client satisfaction across hundreds of engagements

300+

people led globally

Latest Thinking

SaaS | Idea to Impact

  • Principles & Practices of Agile

    This Part 3 of a 4-Part series on Agile. The Agile Manifesto resulted in a set of twelve principles which provide further guidance…

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  • A brief overview of Agile

    This Part 2 of a 4-Part series on Agile. The purpose of this post is provide a bit of background on what Agile…

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  • Recognizing Agile

    This Part 1 of a 4-Part series on Agile. Here is my list of the Top ways to know you’re working in an…

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Health Equity & Social Justice

  • Why Women’s Health Startups Struggle to Reach the Consumers Who Need Their Products

    Many women’s health companies start with a direct-to-consumer (DTC) model because it lets them prove there’s real demand, build a…

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  • Springboard’s Women’s Health Accelerator

    I’ve had an incredibly intense but inspiring week, listening in on founder presentations for the incoming cohort of Springboard Enterprises…

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  • Better Diagnostics, Better Care – Critical Momentum in Women’s Health

    From an investment perspective, diagnostics is one of the most successful areas in women’s health right now. It makes sense…

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© 2026 Natalie Hanson