20+

years in SaaS and healthtech

10

organizations built from scratch

$30M

in annual revenue

9.6/10

client satisfaction across hundreds of engagements

300+

people led globally

Latest Thinking

SaaS | Idea to Impact

  • Principles & Practices of Agile

    This Part 3 of a 4-Part series on Agile. The Agile Manifesto resulted in a set of twelve principles which provide further guidance…

    Read more →

  • A brief overview of Agile

    This Part 2 of a 4-Part series on Agile. The purpose of this post is provide a bit of background on what Agile…

    Read more →

  • Recognizing Agile

    This Part 1 of a 4-Part series on Agile. Here is my list of the Top ways to know you’re working in an…

    Read more →

Health Equity & Social Justice

  • Intersectionality

    Celebrating Pride Month with a focus on intersectionality. How do we acknowledge our shared history in fighting for civil rights,…

    Read more →

  • Deadnaming

    This week I came across a new LGBTQ+ themed Starbucks commercial that aired in Europe. It moved me, and I…

    Read more →

  • They / Them

    In this post, I celebrate @merriam-webster’s Word of the Year, and reflect on some important trends for the LGBTQ+ community…

    Read more →

© 2026 Natalie Hanson