20+

years in SaaS and healthtech

10

organizations built from scratch

$30M

in annual revenue

9.6/10

client satisfaction across hundreds of engagements

300+

people led globally

Latest Thinking

SaaS | Idea to Impact

  • Principles & Practices of Agile

    This Part 3 of a 4-Part series on Agile. The Agile Manifesto resulted in a set of twelve principles which provide further guidance…

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  • A brief overview of Agile

    This Part 2 of a 4-Part series on Agile. The purpose of this post is provide a bit of background on what Agile…

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  • Recognizing Agile

    This Part 1 of a 4-Part series on Agile. Here is my list of the Top ways to know you’re working in an…

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Health Equity & Social Justice

  • A Perspective on Social Justice

    Kai Cheng Thom writes: “I think the major difference between a social justice and a white/colonial lens on trauma is…

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  • Representation matters

    It may seem obvious to some, but when I came out 35 years ago, I never saw relationships like mine…

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  • Transgender Awareness Month

    While we’ve made some progress in protecting civil rights for the LGBTQ+ community, we have a long way to go…

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© 2026 Natalie Hanson