20+

years in SaaS and healthtech

10

organizations built from scratch

$30M

in annual revenue

9.6/10

client satisfaction across hundreds of engagements

300+

people led globally

Latest Thinking

SaaS | Idea to Impact

  • Principles & Practices of Agile

    This Part 3 of a 4-Part series on Agile. The Agile Manifesto resulted in a set of twelve principles which provide further guidance…

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  • A brief overview of Agile

    This Part 2 of a 4-Part series on Agile. The purpose of this post is provide a bit of background on what Agile…

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  • Recognizing Agile

    This Part 1 of a 4-Part series on Agile. Here is my list of the Top ways to know you’re working in an…

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Health Equity & Social Justice

  • Birth should not be a high-risk job

    In my post earlier this week I addressed cost of dismissing women’s health conditions. But it’s not just about costs…

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  • The cost of dismissal

    This week my posts will address some of the ways that medical gaslighting and dismissal of women is both expensive…

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  • Unbillable Care: The Silent Reimbursement Barrier for Women

    In women’s health, the problem sometimes starts before the diagnosis – on the claim form. CPT codes are how physicians…

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© 2026 Natalie Hanson