Hello.
Scaling SaaS and healthtech companies face distinct challenges at every inflection point. I have spent 20+ years building the organizations and capabilities these companies need — always with the customer in mind — and I bring that experience to bear as a fractional executive and strategic advisor.
A seasoned operator trained as an anthropologist, I bring a human-centered lens to every engagement — understanding the market, the organization, and the people before we craft a path forward, together.
20+
years in SaaS and healthtech
10
organizations built from scratch
$30M
in annual revenue
9.6/10
client satisfaction across hundreds of engagements
300+
people led globally
“Natalie is direct, incredibly thorough, and remarkably talented, making her an invaluable resource and a pleasure to work with.”
— Britt Massei, Founder and CEO, Whole in One Health
Latest Thinking
SaaS | Idea to Impact
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TagTalkTribe interview
It’s clear Natalie’s “build-it-from-scratch” spirit never took a coffee break. From steering engineering teams and scaling organizations from zero to…
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Building AI-enabled Solutions – Why a Human-Centered Lens is Key
After more than two decades of living, studying, and writing about interdisciplinary collaboration, I believe that in this era of…
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Are We Measuring What Matters to Customers?
The metrics of long-term business health that investors pay attention to – customer retention rates, revenue growth / predictable cash…
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