20+

years in SaaS and healthtech

10

organizations built from scratch

$30M

in annual revenue

9.6/10

client satisfaction across hundreds of engagements

300+

people led globally

Latest Thinking

SaaS | Idea to Impact

  • Interview with ‘This Anthro Life’

    Today we talked with Natalie about how software is a product of culture, the state of enterprise UX today, and…

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  • ZAIDYN Field Insights

    Case Study Imagining & Building ZAIDYN Field Insights The foundational concept of this new product (Call Planning for sales reps)…

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  • Interview with Adobe CC

    One of the bloggers for Adobe Creative Cloud reached out and asked me if I would do an interview with…

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Health Equity & Social Justice

  • Beyond the 2%: Discerning the Growth in Women’s Health

    You Can See the Growth If You Squint At this point in the women’s health conversation, it gets repetitive (and…

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  • Women are a Good Investment

    I’m not just talking about the business of women’s health, though that market is projected to grow 17% YOY. Today…

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  • Joining the OutCare Health Board of Directors

    I’m honored to share that I’ve joined the Board of Directors at OutCare Health. OutCare Health is doing critical work to…

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© 2026 Natalie Hanson