20+

years in SaaS and healthtech

10

organizations built from scratch

$30M

in annual revenue

9.6/10

client satisfaction across hundreds of engagements

300+

people led globally

Latest Thinking

SaaS | Idea to Impact

  • Interview with ‘This Anthro Life’

    Today we talked with Natalie about how software is a product of culture, the state of enterprise UX today, and…

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  • ZAIDYN Field Insights

    Case Study Imagining & Building ZAIDYN Field Insights The foundational concept of this new product (Call Planning for sales reps)…

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  • Interview with Adobe CC

    One of the bloggers for Adobe Creative Cloud reached out and asked me if I would do an interview with…

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Health Equity & Social Justice

  • Standard Care Shouldn’t Hurt: Reimagining the Pelvic Exam

    What is a speculum? Current medical guidance says women should see an OB/GYN for an annual exam, primarily focused on…

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  • Only 25% of Clinical Trials Address Female Differences

    Sex-disaggregated research data remains a critical gap in women’s health Only 25% Of Trials Address Female Differences Today, only about…

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  • The Future of Women’s Health Starts with Better Data

    What happens when we design clinical trials with women in mind? When only 22% of clinical trial participants are women…

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© 2026 Natalie Hanson