20+

years in SaaS and healthtech

10

organizations built from scratch

$30M

in annual revenue

9.6/10

client satisfaction across hundreds of engagements

300+

people led globally

Latest Thinking

SaaS | Idea to Impact

  • Interview with ‘This Anthro Life’

    Today we talked with Natalie about how software is a product of culture, the state of enterprise UX today, and…

    Read more →

  • ZAIDYN Field Insights

    Case Study Imagining & Building ZAIDYN Field Insights The foundational concept of this new product (Call Planning for sales reps)…

    Read more →

  • Interview with Adobe CC

    One of the bloggers for Adobe Creative Cloud reached out and asked me if I would do an interview with…

    Read more →

Health Equity & Social Justice

  • Intersectionality

    Celebrating Pride Month with a focus on intersectionality. How do we acknowledge our shared history in fighting for civil rights,…

    Read more →

  • Deadnaming

    This week I came across a new LGBTQ+ themed Starbucks commercial that aired in Europe. It moved me, and I…

    Read more →

  • They / Them

    In this post, I celebrate @merriam-webster’s Word of the Year, and reflect on some important trends for the LGBTQ+ community…

    Read more →

© 2026 Natalie Hanson