20+

years in SaaS and healthtech

10

organizations built from scratch

$30M

in annual revenue

9.6/10

client satisfaction across hundreds of engagements

300+

people led globally

Latest Thinking

SaaS | Idea to Impact

  • Interview with ‘This Anthro Life’

    Today we talked with Natalie about how software is a product of culture, the state of enterprise UX today, and…

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  • ZAIDYN Field Insights

    Case Study Imagining & Building ZAIDYN Field Insights The foundational concept of this new product (Call Planning for sales reps)…

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  • Interview with Adobe CC

    One of the bloggers for Adobe Creative Cloud reached out and asked me if I would do an interview with…

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Health Equity & Social Justice

  • A Perspective on Social Justice

    Kai Cheng Thom writes: “I think the major difference between a social justice and a white/colonial lens on trauma is…

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  • Representation matters

    It may seem obvious to some, but when I came out 35 years ago, I never saw relationships like mine…

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  • Transgender Awareness Month

    While we’ve made some progress in protecting civil rights for the LGBTQ+ community, we have a long way to go…

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© 2026 Natalie Hanson