20+

years in SaaS and healthtech

10

organizations built from scratch

$30M

in annual revenue

9.6/10

client satisfaction across hundreds of engagements

300+

people led globally

Latest Thinking

SaaS | Idea to Impact

  • Interview with ‘This Anthro Life’

    Today we talked with Natalie about how software is a product of culture, the state of enterprise UX today, and…

    Read more →

  • ZAIDYN Field Insights

    Case Study Imagining & Building ZAIDYN Field Insights The foundational concept of this new product (Call Planning for sales reps)…

    Read more →

  • Interview with Adobe CC

    One of the bloggers for Adobe Creative Cloud reached out and asked me if I would do an interview with…

    Read more →

Health Equity & Social Justice

  • Reflections on Club Q

    I had prepared a communication to share for Transgender Day of Remembrance this week, but I have to be honest…

    Read more →

  • Pride Month 2022

    I personally have mixed feelings about Pride Month this year.  We do have a lot to celebrate, but there are…

    Read more →

  • Transgender Day of Visibility 2022

    Here are some of my reflections and reading recommendations on Transgender Day of Visibility, and a bit about how we’re…

    Read more →

© 2026 Natalie Hanson