20+

years in SaaS and healthtech

10

organizations built from scratch

$30M

in annual revenue

9.6/10

client satisfaction across hundreds of engagements

300+

people led globally

Latest Thinking

SaaS | Idea to Impact

  • Interview with ‘This Anthro Life’

    Today we talked with Natalie about how software is a product of culture, the state of enterprise UX today, and…

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  • ZAIDYN Field Insights

    Case Study Imagining & Building ZAIDYN Field Insights The foundational concept of this new product (Call Planning for sales reps)…

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  • Interview with Adobe CC

    One of the bloggers for Adobe Creative Cloud reached out and asked me if I would do an interview with…

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Health Equity & Social Justice

  • IWH: Meet the Founder – Alessandra Henderson, Elektra

    As you have likely gathered from recent posts, I’m seeking opportunities to deepen my understanding of women’s health and get…

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  • Positive momentum in Femtech

    I’m seeking a lot of positive momentum in femtech, and the latest round of investment in Flo Health (and Pitchbook’s…

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  • Fearless Fund ruling

    Did you know that less than 1% of VC funds go to women of color? Why are we not hearing…

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© 2026 Natalie Hanson