Hello.
Scaling SaaS and healthtech companies face distinct challenges at every inflection point. I have spent 20+ years building the organizations and capabilities these companies need — always with the customer in mind — and I bring that experience to bear as a fractional executive and strategic advisor.
A seasoned operator trained as an anthropologist, I bring a human-centered lens to every engagement — understanding the market, the organization, and the people before we craft a path forward, together.
20+
20+years in SaaS and healthtech
10
organizations built from scratch
$30M
in annual revenue
9.6/10
client satisfaction across hundreds of engagements
300+
people led globally
“Natalie is direct, incredibly thorough, and remarkably talented, making her an invaluable resource and a pleasure to work with.”
— Britt Massei, Founder and CEO, Whole in One Health
Latest Thinking
SaaS | Idea to Impact
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Dynamic Targeting
A Case Study on Collaboration with UX and Data Science Introduction This post is related to two previous ones that may be of interest. The first is a framework –… Read more →
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Personalized Analytics
A Case Study on Collaboration with UX and Data Engineering Last year I wrote about building AI-enabled solutions, and I promised to share some case studies which led me to… Read more →
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Bury the Anthropology? Why Human-Centered Insight Is a Tech Superpower
For technology leaders and founders, a perspective on people is something you want in the room every step of the way. Anthropology – and human-centered design more broadly – ensures… Read more →
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