Home

20+

years in SaaS and healthtech

10

organizations built from scratch

$30M

in annual revenue

9.6/10

client satisfaction across hundreds of engagements

300+

people led globally

Latest Thinking

SaaS | Idea to Impact

  • Dynamic Targeting

    A Case Study on Collaboration with UX and Data Science Introduction This post is related to two previous ones that…

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  • Personalized Analytics

    A Case Study on Collaboration with UX and Data Engineering Last year I wrote about building AI-enabled solutions, and I…

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  • Bury the Anthropology? Why Human-Centered Insight Is a Tech Superpower

    For technology leaders and founders, a perspective on people is something you want in the room every step of the…

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Health Equity & Social Justice

  • A Perspective on Social Justice

    Kai Cheng Thom writes: “I think the major difference between a social justice and a white/colonial lens on trauma is…

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  • Representation matters

    It may seem obvious to some, but when I came out 35 years ago, I never saw relationships like mine…

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  • Transgender Awareness Month

    While we’ve made some progress in protecting civil rights for the LGBTQ+ community, we have a long way to go…

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© 2026 Natalie Hanson