Natalie Hanson, Ph.D.

Let’s talk
A smiling woman with shoulder-length brown hair, wearing a gray sweater and a necklace, appears outdoors with greenery in the background.

Hello.

Scaling SaaS and healthtech companies face distinct challenges at every inflection point. I have spent 20+ years building the organizations and capabilities these companies need — always with the customer in mind — and I bring that experience to bear as a fractional executive and strategic advisor.

A seasoned operator trained as an anthropologist, I bring a human-centered lens to every engagement — understanding the market, the organization, and the people before we craft a path forward, together.

Case Studies

20+

20+years in SaaS and healthtech

10

organizations built from scratch

$30M

in annual revenue

9.6/10

client satisfaction across hundreds of engagements

300+

people led globally

“Natalie is direct, incredibly thorough, and remarkably talented, making her an invaluable resource and a pleasure to work with.”

— Britt Massei, Founder and CEO, Whole in One Health

Latest Thinking

SaaS | Idea to Impact

  • Dynamic Targeting

    A Case Study on Collaboration with UX and Data Science Introduction This post is related to two previous ones that may be of interest. The first is a framework –… Read more →

  • Personalized Analytics

    A Case Study on Collaboration with UX and Data Engineering Last year I wrote about building AI-enabled solutions, and I promised to share some case studies which led me to… Read more →

  • Bury the Anthropology? Why Human-Centered Insight Is a Tech Superpower

    For technology leaders and founders, a perspective on people is something you want in the room every step of the way. Anthropology – and human-centered design more broadly – ensures… Read more →

Health Equity & Social Justice

  • Birth should not be a high-risk job

    In my post earlier this week I addressed cost of dismissing women’s health conditions. But it’s not just about costs – medical gaslighting and systemic racism is incredibly dangerous as… Read more →

  • The cost of dismissal

    This week my posts will address some of the ways that medical gaslighting and dismissal of women is both expensive and dangerous. Women in the U.S. spend $15B more *annually*… Read more →

  • Unbillable Care: The Silent Reimbursement Barrier for Women

    In women’s health, the problem sometimes starts before the diagnosis – on the claim form. CPT codes are how physicians indicate the services they provide so insurers can determine coverage.… Read more →

Building what scaling companies need next.

© 2026 Natalie Hanson