UX Maturity

ux culture 2As a team manager, I am especially interested in helping customers, executive stakeholders, and my peers in other functional areas (such as Engineering and Product Management) understand the benefits of User-Centered Design (UCD) and User Experience consulting services.

I’ve recently written about UX Maturity Models (as well as written my own), and I am tracking with interest the Design Management Institute (DMI) work on the Design Value Index.  It is really wonderful to see the field evolving and changing in so many different ways.

Another exciting thing to witness has been the emergence of Enterprise User Experience, as a distinct space within the field of UX.  In the past few years, the Enterprise User Experience conference hosted by Rosenfeld Media has been energizing and informative, and definitely a place to watch for insights as the field continues to coalesce.  I live-blogged the event in 2016 and will do so again in 2017.  You can read those posts here.

However, one area where I still feel there is a lot of work to be done is in ensuring that our design work is truly user-centered.  I think this is a particular challenge in the B2B space (where I have spent most of my career) because access to users is often so difficult. In my experience, there is still lots of work to do to to educate STEM-trained executives about the need for user insights to inform design.  As the awareness of the field continues to grow, I hope that we’ll make more headway on this important topic.

grounded in research