Archives

Themes in Ethnographic Research

A few days ago, I had the opportunity to meet the design research community of practice at Fjord (the design firm acquired by Accenture) in Chicago.  I was asked to speak to them about how anthropologists approach ethnographic research in a way that might be interesting or instructive for design research professionals. ZS competes with […]

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Humanizing Business Technology

I attended the The Qualitative Report’s Fourth Annual Conference at the end of this week.  I enjoyed listening and learning to many of the sessions, and on Saturday morning I presented the Closing Plenary.  In addition to sharing a bit about my own personal and professional journey, I also had a chance share my thoughts about the […]

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Ethnography / PAMA

This week I had the opportunity to present as part of a Lunch and Learn panel entitled Ethnography: Understand and Shape your Brand Experience for the Philadelphia chapter of the American Marketing Association (PAMA). Here is a description of the event from PAMA: The difference between a successful product launch, and one that falls short…or […]

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Ethnography: Understand and Shape your Brand Experience

Panel Abstract The difference between a successful product launch, and one that falls short … or fails is often an “ah-HA! moment” during its design and packaging. For nearly a decade some of the biggest brands have taken the inside track to market dominance—and that track rolls right through the user’s home, office or worksite. […]

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Field Research Methods in the Business Context

In the Spring of 2011, I collaborated with members of the administration and faculty at Philadelphia University.  They were in the process of re-thinking and implementing significant curriculum changes that included research methods for business and design students.  This presentation was co-sponsored by the Philadelphia chapter of CHI on site at the university. Field Research […]

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