Today we talked with Natalie about how software is a product of culture, the state of enterprise UX today, and how she goes about selling research in the enterprise space. We also dig into the fact that research might not always be perfect or live up to your expectations or desires. Finally, we touch on important it is to learn the language and needs of all stakeholders involved to really build trust and successfully deliver in this space.
In the closing keynote by Stephen Pollard from Arup, we learn about about the massive complexity in airport design. Using a series of studies about Heathrow, we learn about the breadth of teams, skills, and approaches required to do each project better than the last.