On Wednesday this week, PM360 featured my article about analytics and behavior change on the front page of their site. PM360 is a site targeted at product managers and marketers in the pharmaceutical, biotech and medical device industries. The Panorama eBulletin has a circulation of 17K and is read online by more than 43K unique monthly visitors. So needless to say I was really thrilled to see my perspective shared with such a broad audience.
Some days I am amazed at how much the field of User Experience has evolved in the years I’ve been doing this work.
And, at other moments I am equally amazed about how much further we have to go. For example, the other day I was typing something in to Google Docs, and when I typed ‘UX’, it didn’t come up in the dictionary:
I suppose I could add it, but I was surprised it wasn’t already there! It was a good reminder that the field is still in it’s infancy, in the big scheme of things.
During the first week of April, I had the opportunity visit Smith College, where I did my undergraduate degree. I was there to talk to Anthropology majors, speak to a Methods class (Anthropology with a sprinkling of Design Thinking), and deliver a public lecture. It was great to be back on campus and interact with the super smart and motivated women there.
For this final public lecture, I was focused on helping students and local guests understand a bit about how I got to where I am today. I spoke with them about what it’s like to work in the high tech / consulting industry, the differences between Big Data and Small Data (with some examples from project work), the power of storytelling, and the benefits of bringing both anthropology and design to the table to solve the toughest problems in business.
In the four years since I wrote my initial post about Brain Balance, I have received innumerable emails from anxious parents asking for my perspective following the program. Unfortunately, I am no longer able to personally respond to all the inquiries I receive. I am writing this post to address those questions, and to provide some additional information.
The main question I received from parents over the years is some variation of “is it worth it?” In other words, will the cost, the time, the stress of the program result in a happier, healthier, well adjusted kid? The answer (for us at least), is sadly (but unequivocally), no.
For at least ten years now I have been collecting User Experience (UX) and Customer Experience (CX) Maturity Models. I keep hoping to find the perfect one to help executives understand what we do, and what good looks like. Oftentimes my conversations are about how to maximize funding for UX services. Other times the goal may be to help an executive understand just how much further we have to go before we’re really getting the benefits of engaging a UX professional.
Over the years, I’ve been frustrated that so many of the models I’ve read seem best suited to help UX teams think about their own evolution and growth. Either the complexity or the language make them by UX and for UX. Very few of them seem accessible enough for an executive audience, and particularly ones who may not be familiar with UX. Maturity Models from the CX field seem to be more accessible and executive-ready, which in and of itself is a lesson for UXers.
In the end, I ended up writing one that seems to be effective with the executives stakeholders and customers I work with ever day. It meets the very specific needs that I have with my audience(s), but I’d love to know what others think.
Before I share it, I thought it might be worthwhile to review some of the others I’ve collected over the years, what I liked about them, and a brief statement about why they didn’t work for what I was trying to accomplish. Read More