Closing Keynote: Amplify. Not Optimize.

Dave Malouf
Design Consultant, Coach, Educator

From the DesignOps Summit website:

We currently describe, frame, and promote Design Operations as being all about efficiency. While we might not ever say the term “ROI” out loud, we certainly sell DesignOps as means for optimizing our organizations’ investments in their design and research teams and infrastructure.

But if DesignOps is going to truly be the game-changer it can and should be, we need a better framing. We need a new framework, one that emphasizes the topline—the creation of value—over bottomline fixation on resource optimization. We need a framework that accounts for supporting the projects, people, and practice of design over the groupings of pixels and management of components. This new framing is at the root of DesignOps framework that Dave Malouf will share in his closing keynote.

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Learning over Outcomes

Brenna Fallon
UX Program Manager, Google

From the DesignOps Summit website:
As organizations scale, we risk over-engineering the way design teams work. This can mean creating brittle systems and discouraging true innovation. In this talk, we’ll explore learning-centered approaches as a way to embrace change and foster long-term success — and how we can find inspiration from our childhood roots.

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Leading Through Change

Purvi Shah
Head of Global Strategic Design Operations, Visa

From the DesignOps Summit website:
Change can be difficult no matter which stage of design maturity your company is experiencing. Chances are, you will be in a position of leading through change at some point in your organization’s evolution. This could be a smaller change such as migration to a new process or something bigger such as a large scale transformation effort, as I have been. During this session, I will share some of my own learnings that apply no matter the stage, scale, or change you are championing.

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Design is Not the Frosting on the Scaled Agile Layer Cake

Erin Hauber
Director of Human-Centered Design Practice, USAA

From the DesignOps Summit website:
For many in Design and UX, news that your company or organization is adopting the Scaled Agile Framework can feel like the beginning of the end for fully integrating design and design teams in the software development lifecycle. But it doesn’t have to be this way. I will talk about how Design and Business Agility built a deep and cross-functional partnership at USAA to bake a human-centered approach into the Scaled Agile layer cake resulting in: SAFe Coaches who advocate for design, a Lean Business Case that uncouples business and user outcomes, and a shared definition of value that aligns whole teams on the best outcomes.

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Setting the Table for Dynamic Change

Jacqui Frey
Senior Manager of Design Operations, Mailchimp

Alison Rand
Senior Director, Head of Design Operations, InVision

From the DesignOps Summit website:
Change is the rule, not the exception, and it’s the catalyst for innovation and growth. Design as a discipline is rooted in the process of iteration and change. However, scaling design requires a certain level of preparation in the system for it to be understood, absorbed, and implemented. This process manifests itself in and through Design Operations. In this session, Alison and Jacqui will lead the audience through some interactive exercises to better understand change and outline how DesignOps can help their design orgs navigate ambiguity.

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