Press

  • The Path to UX - Last Fall I was elected a Principal and partner at ZS.  It was such an honor to be recognized by the firm in that way.  During their first year, each newly elected Principal is featured in our internal newsletter.  My profile was published last week; I'm sharing a slightly redacted version here. 
  • Think Big Thoughts - In 2006, I was interviewed by Spencer Ante at BusinessWeek for an article they called The Science of Desire.  The article focused on the ways ethnographic research was being used to shape an understanding of customers.  I was quoted in one of the sidebars (top left box in the image below). At the time, I […]
  • Interview with ‘This Anthro Life’ - Today we talked with Natalie about how software is a product of culture, the state of enterprise UX today, and how she goes about selling research in the enterprise space. We also dig into the fact that research might not always be perfect or live up to your expectations or desires. Finally, we touch on important it is to learn the language and needs of all stakeholders involved to really build trust and successfully deliver in this space.
  • Interview with Adobe CC - One of the bloggers for Adobe Creative Cloud reached out and asked me if I would do an interview with her.  She was interested in hearing my perspective on how personas should evolve over time.  Here are the questions she sent me ahead of time: You were one of the early pioneers embracing the term […]
  • Analytics & Behavior Change - On Wednesday this week, PM360 featured my article about analytics and behavior change on the front page of their site.  PM360 is a site targeted at product managers and marketers in the pharmaceutical, biotech and medical device industries.  The Panorama eBulletin has a circulation of 17K and is read online by more than 43K unique […]
  • I’m a People Nerd - In January I was interviewed by dScout for their People Nerd blog series.  dScout is a mobile research platform that spun off from innovation consultancy Gravity Tank, which was recently acquired by SalesForce.  The interview is called The how and why of building UX for SAP and ZS: Natalie Hanson on anthropology getting a seat at […]
  • Field Research / Philly CHI - A few weeks ago I had the opportunity to present to the Philadelphia chapter of CHI on the campus of Philadelphia University, where I am also serving as an Industry Fellow in the College of Design, Engineering, and Commerce (DEC). Here is a link to event details, and the blurb that was circulated about my […]
  • Michael Krigsman podcast - This week I had the opportunity to speak with ZDNet blogger Michael Krigsman.  About 30% of all IT projects fail, and his blog is focused on why that is the case, and what can be done about it.   Michael runs his own consulting business that is part of the SAP ecosystem.  He has become interested in […]
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