Mobile Slowpass

The fuel indicator came on in my car yesterday on the way into work, and it was a shock.  I’ve been in the Chicago area for SIX weeks, and it was the first time I had to stop for gas.  I love my new commute – it’s 1.2 miles each way.    So even with the fuel indicator on, I could have probably gone another few days without gas, but since I had never had to look for a gas station before, I decided to play it safe.

It turns out that the closest gas station is  Mobile.  While I was pumping gas, I snapped this picture with my work phone:

In looking at it, I’m not sure that handwritten signage is doing much for the brand perception of Mobile’s Speedpass offering.  What do you think?

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