The fuel indicator came on in my car yesterday on the way into work, and it was a shock. I’ve been in the Chicago area for SIX weeks, and it was the first time I had to stop for gas. I love my new commute – it’s 1.2 miles each way. So even with the fuel indicator on, I could have probably gone another few days without gas, but since I had never had to look for a gas station before, I decided to play it safe.
It turns out that the closest gas station is Mobile. While I was pumping gas, I snapped this picture with my work phone:
In looking at it, I’m not sure that handwritten signage is doing much for the brand perception of Mobile’s Speedpass offering. What do you think?